Team Convention Center is (L-R) Carla Pendergraft, Melinda Adams, Aubrey Pruitt, and Mandy Spikes. All are staff members at the Waco Convention Center & Visitors Bureau, who were asked to assist with marketing the census in Waco & McLennan County. Photo credit: Rhonda Sullivan
Billboards were placed in eight neighborhoods in Waco. The billboard design is in both Spanish and English. See photo gallery below. Locations included 18th and Clay, TSTC South Gate, I-35 and Crest, E. Waco Dr & Clifton St., Herring & Lyle, 18th and Windsor, 4730 Bellmead Dr, and Bus. 77 at Hwy 6.
Throughout June, Team Convention Center worked with 94.5 The Beat to conduct census sign-ups at various locations around Waco. Melinda Adams spearheaded this effort. VIP guests were brought in to talk about the importance of the census.
Additional radio spots were purchased on 92.9 Shooter FM, La Mejor, 104.9 BOB FM, and ESPN Central Texas. Placements included pre-recorded radio ads with diverse voices, live interviews, live reads, social media support. Placements on La Mejor included radio ads in Spanish.
Lawn signs were printed to encourage people to fill out the census. They were printed in English and Spanish. Team Convention Center all participated in putting out lawn signs around the county, focusing on census tracts with low response rates.
4,000 masks were distributed in May and early June upon request. An additional quantity of 2,500 is being printed with the words "Be Counted - my2020census.gov." See design in photo gallery. Aubrey Pruitt managed the mask program.
Hootsuite was used to publish to Facebook and Twitter. Instagram was done natively. Posts were done regularly to promote the radio remotes and other census signup events. Anyone who "liked" posts was invited to "like" the page, to build page readership.
Census signup events were conducted at all four libraries the week of June 15-18. East Waco Library, South Waco Library, Central Library, and West Waco Library welcomed Team Convention Center. Aubrey Pruitt, Mandy Spikes, Carla Pendergraft, Joan Rivera-Scribner, and Rhonda Sullivan assisted with the Library events. Thank you to Essie Day for the invitation!
Team member Mandy Spikes reached out to a long list of churches in Waco. Many were not answering their phones due to reduced office hours. Brochures about the census were mailed to many of the churches.
Team Convention Center member Aubrey Pruitt is managing the outreach to area schools. She is calling them to get connected with the school’s nutrition department to provide the Census information cards with school lunches, or in other ways. She is also working to obtain permission to put lawn signs out at McLennan County schools. If you can assist with your school, please contact Aubrey at firstname.lastname@example.org.
Paid social media ads are being placed on Facebook and Instagram.